Blog
Time is Money
It’s been my observation that most people get ahead during the time that others waste. -Henry Ford Over the years, I’ve kept this quote, along with a few others, tucked in the fold of my wallet. Now, whether you’re a work-a-holic or not, you really do have to agree with the logic offered here by the father of Ford. I’m not saying you have to work constantly, but if your goal is to pass someone or some company, there’s no other option. Think about your average work day. What fills it? Is it work with interrupting breaks for...
read moreWhat’s wrong with my pictures??
An example of a large, high-resolution picture at 300ppi. An example of a small, low-resolution picture at 72ppi. How many times have you been working on a project or printing out pictures to find out that they look blurry or grainy? Why does that happen and what can you do about it? I can give you a definitive answer from someone whose company deals with thousands of images every week. The short explanation is size. Most people think a picture’s quality makes it grainy or blurry, but the reality is its size will make all the...
read moreThe How-To’s of Phones
After giving a recent presentation to a group of business students on Best Business Practices, I realized how little younger generations (including mine) are taught about phone etiquette. I have no idea why it seems the young aren’t being taught how to take and make calls, but it’s something that can really cripple someone’s potential to communicate with others. That being said, here’s my favorite 4 tips to making and taking calls. When you’re calling for someone, identify yourself. – Every time you make a call, be sure to...
read more3 Things Every Logo Must Have
Designing high-quality creative logos is a huge part of our company. With every branding project we accept, we always start at the same place; education. Like any industry there’s a lot to know, so we generally break the important aspects of branding down into these three points. A good logo is scaleable, editable and shareable. As soon as a logo is approved and leaves our door, it’s now thrust into the wild. Most companies will use their logo in hundreds of applications a year, and it’s our job to make them look good in every...
read moreGoogle+ & Nate’s Law of Scarcity
(Picture courtesy Google Inc.) Ok, it’s not a real law. I really just made the term up, but I’m convinced that it exists. I’m reffering to the trend I’ve been noticing for the past few years that’s popping up in everything from iPhones to Social Media sites. This strange trend seems to make people crazy and will drive them to great lengths to buy products and to jump on a bandwagon. It seems to me that the best companies in the world are using this rule, so I ask “Why aren’t we?” Nate’s Law of Scarcity Nate’s...
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